WME Training founder David Ogletree on AdWords, Pay per Click, and SEO

Air date: July 14, 2016

News round-up:

• Air BnB taking  out of communities
• –  • WTF?
  • Marketing boom for small businesses with lures or gyms
  • Amazing for augmented reality applications.
• Will Penguin Ever Launch?
  •  at SE RoundTable
• Pop-ups as?
  • Coining of a new word, Muellerbe (Maybe, as implied by John Mueller)
• Google’s new Showcase Shopping feature to in new and improved ways.

Interview:

David Ogletree, founder of

David Ogletree is a Google and Bing-certified Pay-Per-Click (PPC) advertising analyst, consultant, and trainer. With over 13 years of experience in the search engine marketing (SEM) industry, Dave brings an extensive knowledge of search engine optimization (SEO), PPC, and computer training to his unique online course offerings. In addition to teaching and developing course work and other programs, Dave continues to work as a high-level consultant for various businesses and organizations, small to large, throughout the United States and beyond. You can find out more about Dave’s consulting work and the various projects he takes on by going to our consulting page. (bio from WMEtraining.com)

Dave Davies and I spoke with David Ogletree about WME Training, the state of AdWords and PPC marketing, and his opinions on SEO in 2016. David has a long and respected history in the search marketing industry. His insights on paid search marketing are invaluable to PPC practitioners and advertisers.

Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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